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In the last four years, podcasts have grown by 100 per cent. Yet, there is a lot of unexplored space in the podcasting industry. There are at least 600 million…
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Three Key Measures to Know If Your Social Media Campaign is Working
- December, 2018
- Davin Sgargetta
- Creative, Media
- advertising, campaigns, content, CPM, CTR, engagement, marketing, media, social media
- 0 Comments
If you’re investing a sizeable amount into your social media marketing — particularly if you’re engaging a third party to run it for you — chances are you’re being bamboozled…
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One simple way to increase your Facebook followers
- September, 2018
- Daniel Hedger
- Media, Stories
- content, Facebook, marketing, social media, video
- 0 Comments
Accept the invitation. Have you ever engaged with a Facebook page’s content only to later get a notification to say you’ve been ‘invited’ to like that page? Ever wonder how…
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4 simple way to improve your social media posts
- August, 2018
- Daniel Hedger
- Creative, Media
- content, Facebook, marketing, social media, tips
- 0 Comments
Small things to work on that can add up to make a big difference. Recently, I saw a post in a social media marketing group on LinkedIn where someone asked…
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The bigger picture: Why one piece of content is just one piece of the puzzle
- June, 2018
- Daniel Hedger
- Creative, Media
- content, creative, marketing, social media
- 0 Comments
Don’t be so hard on yourself, marketers and content creators. One piece of content is just one piece of content. Have you ever agonised over the final edit of a…
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The low cost of social advertising will be short lived
- June, 2018
- Davin Sgargetta
- Media, News, Stories
- advertising, audience, business, content, copy, marketing, social media, video
- 0 Comments
There’s this pervasive belief that social media has been and should remain a free platform for people to promote their businesses, as well as a space to share with friends,…
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Heavy metal, Ghost and the power of branding
- May, 2018
- Daniel Hedger
- Media
- branding, ghost, heavy metal, marketing, music
- 0 Comments
What can we learn from the smart branding and marketing of the band Ghost? You know who’s really good at branding? Metal bands. Maybe you didn’t see that coming. Hear…
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Does your brand need social media anyway?
- May, 2018
- Daniel Hedger
- Media, Stories
- advertising, branding, digital, marketing, social media
- 0 Comments
What would your business be like if you didn’t use social media? Big brands such as Tesla, Playboy, Mozilla and Sonos recently left Facebook amid the Cambridge Analytica fiasco. Theoretically,…
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One simple social media concept many people get wrong
- April, 2018
- Daniel Hedger
- Media, Stories
- business, fitness industry, internet, marketing, social media, web
- 0 Comments
These days, many people have a social media business page that is a separate entity from their regular, personal profile. Unfortunately, all too many of them don’t understand the distinction between the two — and nowhere is this more prevalent than in the fitness industry.
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