Accept the invitation.
Have you ever engaged with a Facebook page’s content only to later get a notification to say you’ve been ‘invited’ to like that page?
Ever wonder how that works?
It’s a pretty straightforward process that just takes a little bit of hard work. No tech knowledge required.
So, if you’re interested in grabbing a few new solid likes for your page, read on.
More page likes
Now, while engagement really the main metric you should be concerned with when it comes to Facebook, having a high number of page likes is reassuring. It can make your brand seem more professional, more legit and, heck, it’s just nice to see that number growing when you check in on how your page is doing.
So, how do you invite people to like your page?
The good news is, it’s very simple — if requiring a little elbow grease.
Scroll back through your previous posts and open one. Click on the ‘react’ icon with the number of reactions your post has received (i.e. the thumbs up, hearts, laugh etc icons.). This will bring up a dialogue box with a list of people who reacted to your post. To the right of their name will be a box that either says Liked, Invited or Invite.
If that box says ‘Invite’, you’re in luck. That means that someone has engaged with one of your posts but hasn’t yet liked your page.
Click on Invite and that person will receive an invitation from your page that says, “Your Brand has invited you to Like their page.”
(Note: thus far it doesn’t appear you can invite people who have shared your post; privacy settings often won’t even give you data on who has shared your content. It’s the same with comments. Just reactions. But those are more than enough.)
If you’re a business that has had some success with great content — particularly video because the Facebook algorithm currently favours it — you might benefit greatly from this. For example, a post that had a high number of likes/reactions and comments will often have contributions from people who currently don’t follow your page.
You’re especially in luck if you’re a brand that’s been around for a while and have been on Facebook for many years. You’ll be able to scroll back through very old posts and invite people who liked your content from before Facebook had this feature.
(Another benefit of going back to older posts is that Facebook used to give brands a lot more organic reach and thus engagement. You will often find more engagement on older posts.)
You can do this now after every post. Give it a few days until the piece of content has run its organic course — or in the case of a boosted post, wait until the campaign is over. Then look through the reactions and see how many new Likes you can invite.
Going through this process on one of the pages we manage recently, I was able to get 62 new likes in one day. Another page received 28, which is another great result considering that brand’s lower overall page likes. All this was accomplished by reaching out to people who we know had at least some interest in our content, since they had already engaged with it. They just needed that nudge over the line to give the page a Like.
It’s the ‘Would you like fries with that?’ of social media.
(Note: This feature is only available for pages with fewer than 100,000 likes. In that case, your option is to friend people who have liked your page and then, through the ‘invite a friend’ feature, invite them through your page’s ‘Community’ tab.
But this article is for small brands and businesses that are still growing their social media presence. If you’ve already got 100K likes — and they’re all legit — you’re probably already doing something right.)
Now, it’s not the quickest way to accomplish the task of getting page likes — currently, you can’t ‘batch invite’ people to like your page — but this is a feature, not a bug.
Since you have to manually go through your previous posts and individually click ‘Invite’, if that converts into a Like, you can be sure it’s a real person on the other end.
All you’re doing, after all, is encouraging people who have previously engaged with your content to take the next step and click Like. And sometimes that’s all it takes, just that extra call to action.
Unlike some other schemes that less-scrupulous businesses use, this one is basically guaranteed to be a genuine, organic like.
And all it takes is a little bit of time and some old fashioned hard work.
Yes, I would like fries with that.
If you would like help with your social media, get in touch today.