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Three Key Measures to Know If Your Social Media Campaign is Working
- December, 2018
- Davin Sgargetta
- Creative, Media
- advertising, campaigns, content, CPM, CTR, engagement, marketing, media, social media
- 0 Comments
If you’re investing a sizeable amount into your social media marketing — particularly if you’re engaging a third party to run it for you — chances are you’re being bamboozled…
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One simple way to increase your Facebook followers
- September, 2018
- Daniel Hedger
- Media, Stories
- content, Facebook, marketing, social media, video
- 0 Comments
Accept the invitation. Have you ever engaged with a Facebook page’s content only to later get a notification to say you’ve been ‘invited’ to like that page? Ever wonder how…
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4 simple way to improve your social media posts
- August, 2018
- Daniel Hedger
- Creative, Media
- content, Facebook, marketing, social media, tips
- 0 Comments
Small things to work on that can add up to make a big difference. Recently, I saw a post in a social media marketing group on LinkedIn where someone asked…
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The bigger picture: Why one piece of content is just one piece of the puzzle
- June, 2018
- Daniel Hedger
- Creative, Media
- content, creative, marketing, social media
- 0 Comments
Don’t be so hard on yourself, marketers and content creators. One piece of content is just one piece of content. Have you ever agonised over the final edit of a…
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The low cost of social advertising will be short lived
- June, 2018
- Davin Sgargetta
- Media, News, Stories
- advertising, audience, business, content, copy, marketing, social media, video
- 0 Comments
There’s this pervasive belief that social media has been and should remain a free platform for people to promote their businesses, as well as a space to share with friends,…
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If you want people to pay in the future, your free thing has to be really good: LinkedIn, Spotify and the freemium model. You know what I find strange? That…
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Why cycling your content ‘philosophy’ can help you to grow
- May, 2018
- Davin Sgargetta
- Media, Stories
- bodybuilding, content, fitness, media, social media
- 0 Comments
Keep your audiences guessing — and your business growing — by cycling your content. My time working in bodybuilding media made me see many parallels between the pursuit of a…
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3 (very) basic tips to make your social media videos better
- April, 2018
- Daniel Hedger
- Media, Photography
- content, media, social media, video
- 0 Comments
Make your social media videos exponentially better with these quick fixes. Getting the basics of video right isn’t as complicated as it used to be, so there should be no…
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Plagiarism on social media: Why content theft is bad for your business
- April, 2018
- Daniel Hedger
- Media
- content, fitness industry, plagiarism, social media
- 0 Comments
Newsflash: you shouldn’t steal stuff In the traditional media paradigm, content creators — though we used to be called writers, journalists, designers, photographers etc. — knew that plagiarism was a…