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The low cost of social advertising will be short lived
- June, 2018
- Davin Sgargetta
- Media, News, Stories
- advertising, audience, business, content, copy, marketing, social media, video
- 0 Comments
There’s this pervasive belief that social media has been and should remain a free platform for people to promote their businesses, as well as a space to share with friends,…
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How do you deal with your client’s bad ideas?
- June, 2018
- Daniel Hedger
- Media
- communications, management, social media
- 0 Comments
Dealing with the curse of client suggestion. Have you ever found yourself in this situation? A client suggests to you, their social media or marketing manager, an idea for a…
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Why cycling your content ‘philosophy’ can help you to grow
- May, 2018
- Davin Sgargetta
- Media, Stories
- bodybuilding, content, fitness, media, social media
- 0 Comments
Keep your audiences guessing — and your business growing — by cycling your content. My time working in bodybuilding media made me see many parallels between the pursuit of a…
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Does your brand need social media anyway?
- May, 2018
- Daniel Hedger
- Media, Stories
- advertising, branding, digital, marketing, social media
- 0 Comments
What would your business be like if you didn’t use social media? Big brands such as Tesla, Playboy, Mozilla and Sonos recently left Facebook amid the Cambridge Analytica fiasco. Theoretically,…
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3 (very) basic tips to make your social media videos better
- April, 2018
- Daniel Hedger
- Media, Photography
- content, media, social media, video
- 0 Comments
Make your social media videos exponentially better with these quick fixes. Getting the basics of video right isn’t as complicated as it used to be, so there should be no…
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A second set of eyes: Even the stars of business and social media need good copy
- April, 2018
- Daniel Hedger
- Media
- communication, copy, journalism, social media
- 0 Comments
Typos, misspellings, poor wording, badly phrased ideas: all of them are coming from the social accounts of brands, business personalities and other people who want your money. Have you ever…
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6 times high-profile people lost sponsors because of social media posts
- April, 2018
- Daniel Hedger
- Media, Stories
- athletes, cricket, homophobia, social media, sponsors, sponsorship, sports, sports people
- 0 Comments
Smart sportspeople can get the upper hand with sponsors — but some will always misuse social media and face the consequences. The entire country seems to be only just recovering…
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Walking the walk: How (not) to be taken seriously on social media
- April, 2018
- Daniel Hedger
- Media, Stories
- digital, fitness, social media, strategy, web
- 0 Comments
How are you coming across on social media? In my previous career as a magazine editor, I would often come across a strange phenomenon. Contacting athletes for a feature or…
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Plagiarism on social media: Why content theft is bad for your business
- April, 2018
- Daniel Hedger
- Media
- content, fitness industry, plagiarism, social media
- 0 Comments
Newsflash: you shouldn’t steal stuff In the traditional media paradigm, content creators — though we used to be called writers, journalists, designers, photographers etc. — knew that plagiarism was a…
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One simple social media concept many people get wrong
- April, 2018
- Daniel Hedger
- Media, Stories
- business, fitness industry, internet, marketing, social media, web
- 0 Comments
These days, many people have a social media business page that is a separate entity from their regular, personal profile. Unfortunately, all too many of them don’t understand the distinction between the two — and nowhere is this more prevalent than in the fitness industry.
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