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Heavy metal, Ghost and the power of branding
- May, 2018
- Daniel Hedger
- Media
- branding, ghost, heavy metal, marketing, music
- 0 Comments
What can we learn from the smart branding and marketing of the band Ghost? You know who’s really good at branding? Metal bands. Maybe you didn’t see that coming. Hear…
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Gibson has filed for bankruptcy. Is it a dark day for the music industry or the beginning of much-need course-correction? The iconic guitar brand Gibson, maker of the Les Paul,…
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