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5 Keys to a Killer Online Podcast Recording
- March, 2020
- Davin Sgargetta
- Creative, Media
- audio, livestream, media, podcasts, web conference
- 0 Comments
Web conferencing podcasts are all the rage right now and for a couple of obvious reasons. They’re good at getting people together separated by distance or inconvenience, and they are…
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How do you communicate when you don’t know what’s going on?
- March, 2020
- Daniel Hedger
- Media, News
- communications, coronavirus, covid-19, events, health, media
- 0 Comments
Event cancellation and communication in the coronavirus pandemic. Disclaimer: This article will date quickly. In the confusion, panic and stress of the current COVID-19 situation, working in a media and…
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Three Key Measures to Know If Your Social Media Campaign is Working
- December, 2018
- Davin Sgargetta
- Creative, Media
- advertising, campaigns, content, CPM, CTR, engagement, marketing, media, social media
- 0 Comments
If you’re investing a sizeable amount into your social media marketing — particularly if you’re engaging a third party to run it for you — chances are you’re being bamboozled…
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Finding an avenue: Seek out your opportunities to succeed
- August, 2018
- Daniel Hedger
- Creative, Media, Stories
- business, excel, excellence, media
- 0 Comments
What your business can learn from the teen Microsoft Excel champion. CNN recently covered the story of Kevin Dimaculangan, a 15-year-old who has just become the world’s Microsoft Excel champion.…
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Media mergers are a bad sign
- August, 2018
- Davin Sgargetta
- Media, News
- blogs, Documentary, journalism, mainstream media, media, social media, YouTube
- 0 Comments
The merger between Fairfax and the Nine Network has been making headlines recently — even if mostly across their own pages and programs. A lot of questions have been asked…
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Five years of Hook
- July, 2018
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blogs, camera, communications, entrepreneur, hook, journalism, media, small business, social media, video, video production
- 0 Comments
As a handful of congratulatory LinkedIn messages came my way in the last week — thanks to those who sent them — it was time to acknowledge that Hook Media…
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Why an engaged audience beats a big following
- July, 2018
- Daniel Hedger
- Media, News
- engagement, Logies, media, social media
- 0 Comments
How social media engagement can beat a big following. Sunday night’s Logie Awards were apparently the least watched ceremony since the current ratings system was implemented. Fitting, then, that media…
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If you want people to pay in the future, your free thing has to be really good: LinkedIn, Spotify and the freemium model. You know what I find strange? That…
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Why cycling your content ‘philosophy’ can help you to grow
- May, 2018
- Davin Sgargetta
- Media, Stories
- bodybuilding, content, fitness, media, social media
- 0 Comments
Keep your audiences guessing — and your business growing — by cycling your content. My time working in bodybuilding media made me see many parallels between the pursuit of a…
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3 (very) basic tips to make your social media videos better
- April, 2018
- Daniel Hedger
- Media, Photography
- content, media, social media, video
- 0 Comments
Make your social media videos exponentially better with these quick fixes. Getting the basics of video right isn’t as complicated as it used to be, so there should be no…
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