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The Danger of Making Measurement the Goal
- July, 2021
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blog, Clicks, Content Marketing, Digital Marketing, engagement, Engagement Rate, Reach, social media, Social Media Measurement
- 0 Comments
When determining the effectiveness of a piece of content that has been distributed across your social media platforms, experts will tell you that analytics measures such as engagement, reach, click…
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Social media is not a strategy
- June, 2019
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blog, blogs, business, communications, community, consulting, copywriting, engagement, journalism, News, small business, social media, social strategy, strategy, video, video production
- 0 Comments
The question of whether you should be ‘doing social media’ is — although out-dated — also misguided, because it leads to a thinking that social media is a strategy. It’s…
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Three Key Measures to Know If Your Social Media Campaign is Working
- December, 2018
- Davin Sgargetta
- Creative, Media
- advertising, campaigns, content, CPM, CTR, engagement, marketing, media, social media
- 0 Comments
If you’re investing a sizeable amount into your social media marketing — particularly if you’re engaging a third party to run it for you — chances are you’re being bamboozled…
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Why an engaged audience beats a big following
- July, 2018
- Daniel Hedger
- Media, News
- engagement, Logies, media, social media
- 0 Comments
How social media engagement can beat a big following. Sunday night’s Logie Awards were apparently the least watched ceremony since the current ratings system was implemented. Fitting, then, that media…
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