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The Danger of Making Measurement the Goal
- July, 2021
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blog, Clicks, Content Marketing, Digital Marketing, engagement, Engagement Rate, Reach, social media, Social Media Measurement
- 0 Comments
When determining the effectiveness of a piece of content that has been distributed across your social media platforms, experts will tell you that analytics measures such as engagement, reach, click…
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Social media is not a strategy
- June, 2019
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blog, blogs, business, communications, community, consulting, copywriting, engagement, journalism, News, small business, social media, social strategy, strategy, video, video production
- 0 Comments
The question of whether you should be ‘doing social media’ is — although out-dated — also misguided, because it leads to a thinking that social media is a strategy. It’s…
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