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The Danger of Making Measurement the Goal
- July, 2021
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blog, Clicks, Content Marketing, Digital Marketing, engagement, Engagement Rate, Reach, social media, Social Media Measurement
- 0 Comments
When determining the effectiveness of a piece of content that has been distributed across your social media platforms, experts will tell you that analytics measures such as engagement, reach, click…
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When our documentary was illegally uploaded to YouTube
- January, 2021
- Davin Sgargetta
- Media, News, Stories
- Amazon Prime, bodybuilding, Copyright, Distribution, Documentary, Filmmaking, storytelling, video production, YouTube
- 0 Comments
A part of me was flattered when I learned that our documentary Chris Cormier: I Am The Real Deal had been taken and illegally uploaded to YouTube. Even more flattering…
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Master Your Mental Health Now: A conversation with Nick Bracks
- April, 2020
- Luke D’Emanuele
- Media, News, Stories
- COVID19, meditation, mental health, strategy, stress, working from home
- 0 Comments
When reaching out to mental health advocate Nick Bracks to talk about COVID-19, isolation and mental health, it was supposed to be a professional call. After a few minutes of…
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How do you communicate when you don’t know what’s going on?
- March, 2020
- Daniel Hedger
- Media, News
- communications, coronavirus, covid-19, events, health, media
- 0 Comments
Event cancellation and communication in the coronavirus pandemic. Disclaimer: This article will date quickly. In the confusion, panic and stress of the current COVID-19 situation, working in a media and…
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Social media is not a strategy
- June, 2019
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blog, blogs, business, communications, community, consulting, copywriting, engagement, journalism, News, small business, social media, social strategy, strategy, video, video production
- 0 Comments
The question of whether you should be ‘doing social media’ is — although out-dated — also misguided, because it leads to a thinking that social media is a strategy. It’s…
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Media mergers are a bad sign
- August, 2018
- Davin Sgargetta
- Media, News
- blogs, Documentary, journalism, mainstream media, media, social media, YouTube
- 0 Comments
The merger between Fairfax and the Nine Network has been making headlines recently — even if mostly across their own pages and programs. A lot of questions have been asked…
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Five years of Hook
- July, 2018
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blogs, camera, communications, entrepreneur, hook, journalism, media, small business, social media, video, video production
- 0 Comments
As a handful of congratulatory LinkedIn messages came my way in the last week — thanks to those who sent them — it was time to acknowledge that Hook Media…
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Why an engaged audience beats a big following
- July, 2018
- Daniel Hedger
- Media, News
- engagement, Logies, media, social media
- 0 Comments
How social media engagement can beat a big following. Sunday night’s Logie Awards were apparently the least watched ceremony since the current ratings system was implemented. Fitting, then, that media…
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The low cost of social advertising will be short lived
- June, 2018
- Davin Sgargetta
- Media, News, Stories
- advertising, audience, business, content, copy, marketing, social media, video
- 0 Comments
There’s this pervasive belief that social media has been and should remain a free platform for people to promote their businesses, as well as a space to share with friends,…
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Gibson has filed for bankruptcy. Is it a dark day for the music industry or the beginning of much-need course-correction? The iconic guitar brand Gibson, maker of the Les Paul,…
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