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The Danger of Making Measurement the Goal
- July, 2021
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blog, Clicks, Content Marketing, Digital Marketing, engagement, Engagement Rate, Reach, social media, Social Media Measurement
- 0 Comments
When determining the effectiveness of a piece of content that has been distributed across your social media platforms, experts will tell you that analytics measures such as engagement, reach, click…
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When our documentary was illegally uploaded to YouTube
- January, 2021
- Davin Sgargetta
- Media, News, Stories
- Amazon Prime, bodybuilding, Copyright, Distribution, Documentary, Filmmaking, storytelling, video production, YouTube
- 0 Comments
A part of me was flattered when I learned that our documentary Chris Cormier: I Am The Real Deal had been taken and illegally uploaded to YouTube. Even more flattering…
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In the last four years, podcasts have grown by 100 per cent. Yet, there is a lot of unexplored space in the podcasting industry. There are at least 600 million…
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Master Your Mental Health Now: A conversation with Nick Bracks
- April, 2020
- Luke D’Emanuele
- Media, News, Stories
- COVID19, meditation, mental health, strategy, stress, working from home
- 0 Comments
When reaching out to mental health advocate Nick Bracks to talk about COVID-19, isolation and mental health, it was supposed to be a professional call. After a few minutes of…
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Top 5 tips for web conferencing
- April, 2020
- admin
- Media, Photography, Photos, Stories
- business, livestream, web conference
- 0 Comments
With social distancing and self-isolating the best form of prevention in the COVID-19 era, it may be a while until we can have meetings face-to-face. Times ahead will be felt…
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5 Keys to a Killer Online Podcast Recording
- March, 2020
- Davin Sgargetta
- Creative, Media
- audio, livestream, media, podcasts, web conference
- 0 Comments
Web conferencing podcasts are all the rage right now and for a couple of obvious reasons. They’re good at getting people together separated by distance or inconvenience, and they are…
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3 tips for online communities that work
- March, 2020
- admin
- Media
- community, groups, social media
- 0 Comments
By Luke D’Emanuele Being at home with family for an indefinite period will come with its challenges. All dads and mums need their time. Before lockdown, my ‘getaways’ were at…
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How do you communicate when you don’t know what’s going on?
- March, 2020
- Daniel Hedger
- Media, News
- communications, coronavirus, covid-19, events, health, media
- 0 Comments
Event cancellation and communication in the coronavirus pandemic. Disclaimer: This article will date quickly. In the confusion, panic and stress of the current COVID-19 situation, working in a media and…
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Social media is not a strategy
- June, 2019
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blog, blogs, business, communications, community, consulting, copywriting, engagement, journalism, News, small business, social media, social strategy, strategy, video, video production
- 0 Comments
The question of whether you should be ‘doing social media’ is — although out-dated — also misguided, because it leads to a thinking that social media is a strategy. It’s…
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Three Key Measures to Know If Your Social Media Campaign is Working
- December, 2018
- Davin Sgargetta
- Creative, Media
- advertising, campaigns, content, CPM, CTR, engagement, marketing, media, social media
- 0 Comments
If you’re investing a sizeable amount into your social media marketing — particularly if you’re engaging a third party to run it for you — chances are you’re being bamboozled…
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