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Social media is not a strategy
- June, 2019
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blog, blogs, business, communications, community, consulting, copywriting, engagement, journalism, News, small business, social media, social strategy, strategy, video, video production
- 0 Comments
The question of whether you should be ‘doing social media’ is — although out-dated — also misguided, because it leads to a thinking that social media is a strategy. It’s…
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Media mergers are a bad sign
- August, 2018
- Davin Sgargetta
- Media, News
- blogs, Documentary, journalism, mainstream media, media, social media, YouTube
- 0 Comments
The merger between Fairfax and the Nine Network has been making headlines recently — even if mostly across their own pages and programs. A lot of questions have been asked…
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Five years of Hook
- July, 2018
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blogs, camera, communications, entrepreneur, hook, journalism, media, small business, social media, video, video production
- 0 Comments
As a handful of congratulatory LinkedIn messages came my way in the last week — thanks to those who sent them — it was time to acknowledge that Hook Media…
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A second set of eyes: Even the stars of business and social media need good copy
- April, 2018
- Daniel Hedger
- Media
- communication, copy, journalism, social media
- 0 Comments
Typos, misspellings, poor wording, badly phrased ideas: all of them are coming from the social accounts of brands, business personalities and other people who want your money. Have you ever…