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Communication is key: get the basics right
- July, 2018
- Daniel Hedger
- Media, Stories
- business, communication, email
- 0 Comments
If you want communication from leads, be contactable. If you don’t want to be contacted, don’t offer a way to do it. Have you ever wanted to contact a business…
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Five years of Hook
- July, 2018
- Davin Sgargetta
- Media, News, Stories, Uncategorized
- blogs, camera, communications, entrepreneur, hook, journalism, media, small business, social media, video, video production
- 0 Comments
As a handful of congratulatory LinkedIn messages came my way in the last week — thanks to those who sent them — it was time to acknowledge that Hook Media…
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The low cost of social advertising will be short lived
- June, 2018
- Davin Sgargetta
- Media, News, Stories
- advertising, audience, business, content, copy, marketing, social media, video
- 0 Comments
There’s this pervasive belief that social media has been and should remain a free platform for people to promote their businesses, as well as a space to share with friends,…
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Why cycling your content ‘philosophy’ can help you to grow
- May, 2018
- Davin Sgargetta
- Media, Stories
- bodybuilding, content, fitness, media, social media
- 0 Comments
Keep your audiences guessing — and your business growing — by cycling your content. My time working in bodybuilding media made me see many parallels between the pursuit of a…
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Does your brand need social media anyway?
- May, 2018
- Daniel Hedger
- Media, Stories
- advertising, branding, digital, marketing, social media
- 0 Comments
What would your business be like if you didn’t use social media? Big brands such as Tesla, Playboy, Mozilla and Sonos recently left Facebook amid the Cambridge Analytica fiasco. Theoretically,…
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Gibson has filed for bankruptcy. Is it a dark day for the music industry or the beginning of much-need course-correction? The iconic guitar brand Gibson, maker of the Les Paul,…
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6 times high-profile people lost sponsors because of social media posts
- April, 2018
- Daniel Hedger
- Media, Stories
- athletes, cricket, homophobia, social media, sponsors, sponsorship, sports, sports people
- 0 Comments
Smart sportspeople can get the upper hand with sponsors — but some will always misuse social media and face the consequences. The entire country seems to be only just recovering…
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Walking the walk: How (not) to be taken seriously on social media
- April, 2018
- Daniel Hedger
- Media, Stories
- digital, fitness, social media, strategy, web
- 0 Comments
How are you coming across on social media? In my previous career as a magazine editor, I would often come across a strange phenomenon. Contacting athletes for a feature or…
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One simple social media concept many people get wrong
- April, 2018
- Daniel Hedger
- Media, Stories
- business, fitness industry, internet, marketing, social media, web
- 0 Comments
These days, many people have a social media business page that is a separate entity from their regular, personal profile. Unfortunately, all too many of them don’t understand the distinction between the two — and nowhere is this more prevalent than in the fitness industry.
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