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How do you communicate when you don’t know what’s going on?
- March, 2020
- Daniel Hedger
- Media, News
- communications, coronavirus, covid-19, events, health, media
- 0 Comments
Event cancellation and communication in the coronavirus pandemic. Disclaimer: This article will date quickly. In the confusion, panic and stress of the current COVID-19 situation, working in a media and…
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One simple way to increase your Facebook followers
- September, 2018
- Daniel Hedger
- Media, Stories
- content, Facebook, marketing, social media, video
- 0 Comments
Accept the invitation. Have you ever engaged with a Facebook page’s content only to later get a notification to say you’ve been ‘invited’ to like that page? Ever wonder how…
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4 simple way to improve your social media posts
- August, 2018
- Daniel Hedger
- Creative, Media
- content, Facebook, marketing, social media, tips
- 0 Comments
Small things to work on that can add up to make a big difference. Recently, I saw a post in a social media marketing group on LinkedIn where someone asked…
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Finding an avenue: Seek out your opportunities to succeed
- August, 2018
- Daniel Hedger
- Creative, Media, Stories
- business, excel, excellence, media
- 0 Comments
What your business can learn from the teen Microsoft Excel champion. CNN recently covered the story of Kevin Dimaculangan, a 15-year-old who has just become the world’s Microsoft Excel champion.…
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Communication is key: get the basics right
- July, 2018
- Daniel Hedger
- Media, Stories
- business, communication, email
- 0 Comments
If you want communication from leads, be contactable. If you don’t want to be contacted, don’t offer a way to do it. Have you ever wanted to contact a business…
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Why an engaged audience beats a big following
- July, 2018
- Daniel Hedger
- Media, News
- engagement, Logies, media, social media
- 0 Comments
How social media engagement can beat a big following. Sunday night’s Logie Awards were apparently the least watched ceremony since the current ratings system was implemented. Fitting, then, that media…
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The bigger picture: Why one piece of content is just one piece of the puzzle
- June, 2018
- Daniel Hedger
- Creative, Media
- content, creative, marketing, social media
- 0 Comments
Don’t be so hard on yourself, marketers and content creators. One piece of content is just one piece of content. Have you ever agonised over the final edit of a…
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How do you deal with your client’s bad ideas?
- June, 2018
- Daniel Hedger
- Media
- communications, management, social media
- 0 Comments
Dealing with the curse of client suggestion. Have you ever found yourself in this situation? A client suggests to you, their social media or marketing manager, an idea for a…
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Heavy metal, Ghost and the power of branding
- May, 2018
- Daniel Hedger
- Media
- branding, ghost, heavy metal, marketing, music
- 0 Comments
What can we learn from the smart branding and marketing of the band Ghost? You know who’s really good at branding? Metal bands. Maybe you didn’t see that coming. Hear…
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If you want people to pay in the future, your free thing has to be really good: LinkedIn, Spotify and the freemium model. You know what I find strange? That…
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